Paper carton, wrap or tin: building a useful packaging brief

Start with product protection and channel requirements, then compare the presentations in the Cowin image portfolio.

Cowin packaging reference

Start with the bar, not the artwork

Packaging decisions begin with the exact product and its storage needs. Ask which pack components apply to the selected reference and whether compatibility or handling information is available.

Describe the journey to the customer

A retail shelf, an ecommerce shipment and a travel assortment create different handling conditions. Outline the likely route and the information your logistics or retail team will need.

Compare a small number of clear directions

The supplied portfolio includes examples of cartons, bands, pouches and tins. Use them to explain your preferred presentation. A photograph does not establish component material, recyclability or customization availability. Request those details rather than assuming them.

Build an artwork approval list

Include product identity, market language, directions, responsible entity and other applicable label information in your review. Ask the qualified reviewer responsible for your market which requirements apply. Confirm final artwork and the associated product version before production.

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Your next product starts with a clear conversation.

Share your reference, your target market and the product questions you want to resolve.

Prepare a project brief