
Give the conditioner a clear role
Start by identifying what the second step should add to the routine. Your brief may focus on application, combing experience, feel after rinsing or a particular user group. These are development and evaluation questions, not automatic product claims.
Match the label to the reference
Shared supplier folders can contain several kinds of hair-care products. Check the wording on the pack as well as the directory name. Use a conditioner-labelled reference when discussing conditioner scope, and confirm the current specification with the supplier.
Evaluate the routine together
Review shampoo and conditioner samples as a paired experience if you intend to sell them together. Discuss instructions, pack identification and how a customer distinguishes one bar from the other.
Prepare the commercial questions
Specify whether you want a single item, two-step set or broader assortment. Confirm the available presentation, packaging options, quantities and lead time directly for the chosen scope.
Solid shampoo bars
Facial cleansing bars
Solid body wash bars